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Project Name:
Joseph’s Injury Lawyers – Website Redesign & SEO Optimization

Project Scope:
A complete redesign and strategic buildout of the Joseph’s Injury Lawyers website to reflect the firm’s transition from a family practice to an independent personal injury law firm serving Myrtle Beach and the Carolina Forest area.

Objectives:

Establish a strong, authoritative online presence for Joseph’s Injury Lawyers as a newly independent firm.
Communicate the firm's unique value proposition and local experience in personal injury law.
Optimize the site for SEO to compete in a competitive local legal market.
Build conversion-driven landing pages for ongoing campaigns (QR code, billboard, and referral program integration).
Key Deliverables:

Complete Website Redesign:
Modern, professional layout with bold visuals and branding consistent with “The Hammer” persona.
Clear service navigation for areas such as Auto Accidents, Workers’ Compensation, Slip & Fall, and Wrongful Death.
Fully responsive design for desktop and mobile devices.
Search Engine Optimization (SEO):
Original, keyword-rich service page content optimized for the Myrtle Beach and Carolina Forest area.
Custom meta titles, descriptions, and headers for every page.
Technical SEO setup including sitemap submission, structured data/schema, and performance optimization.
Lead Conversion Strategy:
Multiple conversion points: click-to-call, online forms, and QR-code specific landing pages.
Legal referral partner landing page and registration funnel.
Live chat and contact widgets placed strategically across the site.
Content Marketing Infrastructure:
Blog section created with SEO-focused legal content strategy.
Integrated social proof via client testimonials and recent case results.
Geotargeted service area pages for maximum local reach.
Marketing & Growth-Ready Framework:
Future-proof structure for PPC campaigns, billboard tracking, and referral partnerships.
Analytics integration for traffic insights and campaign performance tracking.
Ongoing collaboration on marketing strategy including email, SEO, blog, and social media.
Result:
A powerful, search-optimized legal website that positions Joseph’s Injury Lawyers as a trusted and aggressive advocate for injury victims in South Carolina. The redesign significantly improved user experience, increased lead generation potential, and laid the foundation for scalable growth through multi-channel marketing.


Project Name:
Pure Aesthetics Website Redesign

Project Scope:
Complete website redesign for Pure Aesthetics to improve brand presentation, user experience, and organic search visibility.

Objectives:

Elevate the online presence of Pure Aesthetics through a modern, clean, and luxurious design aesthetic.
Structure the site with SEO best practices to improve search engine rankings and local discoverability.
Ensure content effectively highlights services, team credentials, and client transformations to increase conversions and appointment bookings.
Make the site fully mobile-responsive with fast loading speeds and clear calls to action.
Key Deliverables:

Full Site Redesign:
New visual branding aligned with the medspa’s luxury, trust-driven aesthetic.
Redesigned layout for intuitive navigation and service discovery.
Mobile-first design strategy for optimal usability on all devices.
Search Engine Optimized Content:
Created original, keyword-rich content for all core pages (e.g., Botox, Fillers, Microneedling, Facials, etc.).
Implemented SEO best practices including meta tags, internal linking, image optimization, and localized keywords.
Clear structure to support Google indexing and better organic reach.
Enhanced User Experience:
Prominent booking calls-to-action integrated across the site.
Service pages built to educate and convert with treatment benefits, FAQs, and post-care info.
Before & After photo galleries and client testimonials added for social proof.
Technical Improvements:
Improved site speed, mobile performance, and accessibility.
Added Google Analytics tracking and submission to Google Search Console.
Schema markup for services and business information.
Result:
A high-performing, visually stunning website that reflects the professionalism and quality of Pure Aesthetics, while supporting ongoing growth through optimized content and smart user flow. The redesign positions the brand for improved online visibility and increased appointment conversions.

Project Title: Inventory Management Portal – Regal Delivery
Platform: Wix Studio (Custom Database + Velo Development)
Scope: Client-Facing Inventory System with Excel Upload, Workflow Automation & Role-Based Access

Project Summary:
For Regal Delivery, I developed a robust, client-facing Inventory Management Portal designed to streamline the storage and delivery process across multiple projects and warehouse locations. This solution was built using Wix Studio with custom Velo scripting and backend database logic to support complex workflows and real-time updates.

Key accomplishments included:

Role-Based Member Portal: Secure login with account-level access for clients, account managers, and administrators, each with tailored permissions.
Inventory Dashboard: Dynamic project-based inventory view with search, filter, and pagination tools—designed for clarity and efficiency.
Excel Upload Integration: Clients can upload inventory spreadsheets using a standardized format, triggering automatic population of the inventory database.
Real-Time Status Updates: Color-coded status tracking (e.g., In Queue, Ready to Ship, Shipped) with bulk editing and real-time refresh.
Phase Transition Workflow: Users can select multiple items and submit a structured delivery request, including special instructions and dates.
Action Logging & Notifications: Each status update or request triggers automated email notifications to stakeholders, with all actions logged for transparency.
Exportable Data: Users can export filtered inventory reports into Excel format for records or analysis.
Result:
This portal eliminated the need for scattered spreadsheets and manual communication by giving clients real-time access to inventory data and streamlining delivery workflows. Admins can now easily track user activity, manage roles, and respond to requests with complete transparency.

Project Title: Member Role Automation & Sponsorship Portals – GRIT Sports Collective

Platform: Wix Studio
Scope: Advanced Membership Roles, Dynamic Portals, Automation, and Payment Integration

Project Summary:
For GRIT Sports Collective, I designed and implemented a comprehensive member management system within Wix Studio. This project focused on building secure, role-based portals for Athletes and Sponsors, each with personalized dashboards and dynamic data displays. The solution included:

Custom member role creation and gated content access based on role
Automated onboarding workflow with role selection forms and admin alerts
Fully dynamic athlete profiles that update in real-time with sponsorship data
Sponsor dashboards showing contribution history and linked athlete details
Integrated Wix Payments to process sponsorship transactions and apply funds to athlete accounts
Seamless fund tracking, including auto-deductions at checkout for athlete subscriptions
Custom email automations, database connections, and Velo scripting for backend logic
Future-proofed system with scalable infrastructure to support platform growth
Result:
The platform now runs with minimal admin input, giving athletes and sponsors an intuitive and self-managed experience. Each user can access real-time data, track contributions, and engage through a frictionless interface—positioning GRIT for scalable growth and professional sponsorship engagement.

### Project Summary for WindowsUrWay Website

**Client:** WindowsUrWay

**Platform:** Wix Studio

#### Project Overview:
The WindowsUrWay website project focused on establishing a strong online presence for a new company aiming to revolutionize the window purchasing experience. By breaking away from traditional in-home sales tactics and creating a user-friendly, pressure-free buying process, WindowsUrWay sought to be the "Carvana" of windows. The project included comprehensive phases from discovery to brand creation, content development, website design, and a multi-faceted marketing strategy.

#### Project Phases:

1. **Discovery Call:**
   - Conducted an in-depth discovery call to understand the client’s vision, goals, and unique approach to the window purchasing process.
   - Gathered insights into the target audience and specific requirements for the website and marketing strategy.

2. **Brand Creation:**
   - Developed a strong brand identity for WindowsUrWay, including logo design, color palette, and branding guidelines.
   - Ensured the new brand identity reflected the company's innovative approach and appealed to their target audience.

3. **Website Design and Development:**
   - Utilized Wix Studio to design a modern, responsive website that aligns with the new brand identity.
   - Created a robust online store with multiple purchasing options, providing a seamless user experience.
   - Integrated a third-party financing widget to offer flexible payment solutions to customers.

4. **Custom Content Creation:**
   - Developed custom content for the website, including engaging copy, visuals, and multimedia elements.
   - Ensured the content effectively communicates the company's unique selling points and value propositions.

5. **Marketing Strategy:**
   - Launched a full Google Ads campaign to drive targeted traffic to the website.
   - Implemented SEO optimization to improve search engine rankings and organic visibility.
   - Developed an advanced social media package, including setup and management, to engage with the audience and build brand awareness.

6. **Results:**
   - The comprehensive marketing approach yielded fantastic results, capturing over 10% market share.
   - The website provided a user-friendly, pressure-free buying experience, effectively communicating the company’s innovative approach and value propositions.

#### Outcome:
The final website for WindowsUrWay successfully established a strong online presence, offering a revolutionary way to buy windows. The project’s success is highlighted by the cohesive brand identity, engaging and informative content, robust online store, and effective marketing strategy. The results demonstrate the effectiveness of the multi-layered marketing approach, achieving significant market share and strong engagement with the target audience.

Platform: Wix Studio

Project Components:

Website Redesign:

User Experience (UX): Streamlined navigation and an intuitive interface to ensure easy access to services, contact information, and company details.

Visual Design: Modern and clean design with high-quality images and a consistent color scheme that aligns with the new branding.

Functionality: Interactive contact forms, and an informative blog section to provide valuable tips and insights on plumbing maintenance.

SEO Optimization: Implemented best practices for on-page SEO to improve search engine rankings and drive organic traffic.

Mobile Responsiveness: Ensured the website is fully responsive and provides an optimal viewing experience across all devices.

Branding Redesign:

Logo Design: Created a new logo that embodies the professionalism and trustworthiness of Mako Plumbing and Sewer. The design is simple, memorable, and versatile for use across various mediums.

Color Scheme: Developed a cohesive color palette that reflects the brand's values and can be consistently applied to the website, marketing materials, and uniforms.

Typography: Selected modern and clean fonts that enhance readability and align with the brand's new look.

Outcomes:

Enhanced Brand Identity: The new branding and logo provide a fresh, professional image that sets the company apart from competitors.

Improved User Engagement: The redesigned website offers an improved user experience, leading to increased visitor engagement and higher conversion rates.


Conclusion:
The redesign of Mako Plumbing and Sewer's website and branding has successfully modernized their online presence, improved user experience, and created a strong, cohesive brand identity. The project has laid a solid foundation for future growth and customer engagement.

CLIENT 5 ⭐️⭐️⭐️⭐️⭐️

Melisa did an amazing job on my website. She was very easy to work with it and anytime I reached out to her she got rite back with me. She came up with a great baseline rite off the jump so we only had to make minor adjustments after. The final product is even better than I had imagined. Would definitely hire her for future projects!

### Project Summary for The Belay Network Website

**Client:** The Belay Network

**Platform:** Wix Studio

#### Project Overview:
The Belay Network website project focused on creating a compelling online presence that resonates with their mission to support individuals grappling with mental illness and addiction through the climbing and mountaineering community. The project included a comprehensive approach from discovery to branding, content creation, and website development.

#### Project Phases:

1. **Discovery Call:**
   - Conducted a detailed discovery call with The Belay Network to understand their mission, goals, target audience, and specific requirements for the website.
   - Collected insights into the client’s vision, including preferred design elements, color schemes, and key messages to convey their mission and values.

2. **Brand Creation:**
   - Developed a strong brand identity for The Belay Network, including logo design, color palette, and branding guidelines.
   - Ensured the new brand identity reflected the organization’s values and appealed to their target audience, emphasizing community, support, and inclusivity.

3. **Website Design and Development:**
   - Utilized Wix Studio to design a modern, responsive website that aligns with the new brand identity.
   - Created a user-friendly layout with intuitive navigation to enhance the user experience.
   - Integrated essential features and functionalities to support the organization’s mission, such as event calendars, donation options, and community forums.

4. **Custom Content Creation:**
   - Developed custom content for the website, including compelling copy, engaging visuals, and relevant multimedia elements.
   - Ensured the content effectively communicates The Belay Network’s mission, values, and the therapeutic potential of climbing and the natural world.
   - Included testimonials, success stories, and detailed information on programs and services offered.

#### Outcome:
The final website for The Belay Network effectively reflects their mission and values, providing a welcoming and informative online space for individuals seeking support. The project’s success is highlighted by the strong brand presence, engaging content, and seamless user experience.

Thank you so much, Terrance, for your thoughtful and generous review! It means a great deal to us to hear such high praise from someone who understands the importance of precision, strong relationships, and exceptional service. We’ve truly enjoyed working with you and your team, and we’re grateful for the trust you’ve placed in us. We look forward to continuing to support your success. Thanks again for the recommendation and for being such a valued partner!

As a manager of a high-volume automobile sales group, I have consistently maintained the highest expectations. Both meticulous attention to detail and the cultivation of strong relationships have been paramount. Both aspects have been consistently met here. I highly recommend considering this group for your needs, as their outstanding performance is truly remarkable. GREAT JOB! 

Thank you so much for the kind words! It has been an absolute pleasure working with you. I’m so glad that you love the designs and that we were able to bring your vision to life. Your feedback truly means a lot, and I look forward to continuing to work together on future projects! 😊

Melisa is a joy to work with. Always accessible in making time for changes. Love her designs and ability to listen and produce just what you imagined. 

Dove Media Marketing is one of the best media marketing companies I have personally experienced.  I can't find the right words to express my amazement. The quality of the produce is beyond anything I could have imagined! 
 Melisa was determined to bring my vision to life.  Melisa informed me during our initial conversation that I might not hear from her for a week or so, but assured me that she was working behind the scenes; indeed she was. Melisa went above and beyond to get my site live. TY

Thank you for the kind words Anne! I'm so glad we could bring your vision to life, especially within such a tight timeframe. You and your team have been wonderful to work with! Your satisfaction is what drives us at Dove Media. Looking forward to our next project together!

Melisa

We had an incredibly positive experience working with Dove Media.  With a very short time frame to get everything up and running, Melisa created a  new logo and designed the exact look we desired for our new site.  Specifically, she was very patient with all our requests in regards to functionality.  She also went the extra mile prior to going live in making sure it was working properly.  Highly recommend Dove Media for any Advanced Website Design you need.   

It was a pleasure working with Melisa, she was very knowleagble and quick to get started. We are very please with the way our website turned out and were so happy to have her expertise through the Wix platform.

Melisa was fantastic to work with. She was very collaborative, responsive and thoughtful throughout the entire process. I plan on continuing to work with her for additional web development needs. 

Efficient, Professional, and quick turnaround!!  I would use her time and time again!!

Dear Mr. Carleo,

I appreciate your feedback and the opportunity to address your concerns regarding the recent project. I want to clarify some facts and provide insights from our perspective.

Cost and Redesign: As you mentioned, I charged $250 for the work that was initially requested, and I also took the initiative to completely redesign the dated site you were using as well as offer a free logo design which (a total value greatly exceeding your charge) as a courtesy. The redesign was offered with the intention of enhancing your overall experience and delivering a more modern and functional website.

Completion of Requested Work: The work you originally requested was completed within the agreed-upon timeframe. We made every effort to ensure that the deliverables were in line with your requirements and expectations.

Additional Assistance: I understand that you sought further help a few weeks after the project was completed. Unfortunately, during that time, I was on vacation, which may have caused a delay in my response. As soon as I returned, I promptly contacted you back and provided the necessary assistance. I apologize for any inconvenience this delay may have caused.

Follow-up and Support: I take customer satisfaction seriously, and I genuinely care about the success of the projects I work on. As evidenced by my detailed instructions and follow-up to your questions, I did my best to illuminate any confusion and provide the support you needed.

To provide a clear timeline of the project:

Project Commenced: May 30, 2023
Initial Update Published: June 1, 2023
Second Update Published: July 10, 2023

I want to express my regret if any aspect of our collaboration fell short of your expectations. Your feedback is invaluable to us as we continuously strive to improve our services. If there are any outstanding issues or specific changes you'd like to be addressed, please don't hesitate to reach out, and I'll be more than willing to assist further.

Thank you for bringing these matters to my attention, and I hope we can find a resolution that leaves you satisfied with the final outcome.

Sincerely,
Melisa Daveiga


Quality of work fair, communications very poor, delivery time worse. I payed her  $250 for work I didn’t ask for, changes I asked for were never completed. Follow up was non-existent. She got her money the first session.

Thank you so much for taking the time to leave such a kind and appreciative review! Your feedback means the world to us, and I'm thrilled to hear that you had a positive experience with our services.

It was an absolute pleasure working with you, and I'm delighted that you found our insights valuable. We believe in clear and transparent communication throughout the entire process, so it's wonderful to know that you felt well-informed at each step of the way.

Your satisfaction is our top priority, and we are overjoyed to hear that you are pleased with the final product. We take great pride in delivering excellence, and your feedback reinforces our commitment to maintaining the highest standards.

If you ever have any more projects or need assistance in the future, please don't hesitate to reach out. We would be more than happy to work with you again and continue providing top-notch service.

Once again, thank you for your kind words and for choosing us for your website design. We truly appreciate your support and trust.

Best regards,

Melisa Daveiga

Melisa provided great insight and presented an excellent product. She was easy to speak with and gave clear insight each step of the way. Great work.

Dear Vanessa,

I am absolutely thrilled to read your fantastic review! Thank you so much for your kind words and for taking the time to share your experience with our services. Your satisfaction and the success of your business are what drive us, and I'm delighted to know that we were able to exceed your expectations.

Working with you and being a part of your business journey has been incredibly rewarding. It's always our goal to not only create a beautiful website but also to provide value that extends to every aspect of your business. I'm glad to hear that the structure we implemented around your plans and memberships resonated well with both you and your customers.

Collaborating with you was an absolute pleasure, and I'm grateful for the opportunity to share ideas and offer input. We believe in the power of teamwork and mutual understanding to achieve outstanding results, and your openness to suggestions played a significant role in making this project a success.

Moreover, I'm thrilled that our efforts in bulletproofing your business' processes were helpful. Ensuring that your operations run smoothly is a priority for us, and I'm glad we could contribute to that.

Thank you for recommending our services to your friends. There is no greater compliment than your trust and endorsement. We are eager to extend the same level of dedication and excellence to anyone you refer our way.

If there's anything else we can assist you with in the future, please don't hesitate to reach out. We're here to support your business and its continued growth in any way we can.

Once again, thank you for choosing us as your website designer and for allowing us to be a part of your success story.

Warmest regards,
Melisa Daveiga

Melisa exceeded all my expectations of a website designer. She took not only my website but my entire business to a whole new level by creating structure around my plans and memberships in a way that both I and my customers appreciate. She shared ideas and her input and helped me bulletproof all my business' processes. She went above and beyond to make my website perfect. I highly recommend Melisa and have already sent my friends her way

Dear Michael,

Thank you so much for your wonderful review! We greatly appreciate your feedback and are delighted to know that we could meet your expectations and help you successfully launch your website in time for the gym's grand opening.

Time-sensitive projects are always a challenge, but we believe in going above and beyond to support our clients in achieving their goals. I'm thrilled that we were able to deliver the website faster than projected and that it resonated well with both you and your members.

Your satisfaction is of utmost importance to us, and we are committed to providing responsive and attentive customer service. We understand the significance of every call and the value of clear communication, and I'm glad we could be there to assist you promptly throughout the process.

It was a pleasure working with you and contributing to your gym's success. Your passion for your business and dedication to your members were truly inspiring, and we are grateful to have been a part of this journey.

If you ever need further assistance or have any more projects in the future, please do not hesitate to reach out. We would be more than happy to continue supporting your gym's growth and success.

Once again, thank you for choosing us as your website partner, and we wish you all the best for the grand opening and beyond!

Best regards,

Melisa Daveiga

Melisa turned our website out faster than we projected and answered every call. We were under a lot of pressure to get it up in time for the gyms grand opening and there was no way we could have done it by ourselves. Thankfully Melisa was able to fit us in her schedule and produce us with a website that not only I but our members love as well

Về Dove Media Marketing (Melisa Daveiga)

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